77 PRODUCTIONSContact Marketing — A venture by Ant & Will
Contact Marketing
Your emails get BURIED. Your calls get SCREENED. Your delivery OPENS DOORS.
We are drowning in AI-generated slop: emails, templated LinkedIn messages, and automated sequences nobody reads – a physical object lands on a desk and demands attention. We build and send them for you.
Today’s noise
💌 333B emails sent daily🤖 90% AI-generated🗑️ 0.1% reply rate
✉ Physical mail. Real conversations. Measurable meetings.
The problem nobody’s talking about
AI made outreach worse. For everyone.
The more AI automates prospecting, the louder the noise becomes, and the easier it is to cut through it with something physical, personal, and unexpected.
333B
Emails sent globally every single day. Most unread before breakfast.
// Statista 2024
4.2%
Average direct mail response rate. Cold email sits at 0.1%. Think about that.
// Data & Marketing Association
1 in 3
Australians say they stop engaging with brands that send too many digital messages.
// Australia Post Insights 2023
What is Contact Marketing?
Not direct mail. Not a gift. A conversation starter.
Contact Marketing is the art of sending a physical, unexpected, and highly personalised object to a specific prospect. Not to sell them, but to earn the right to a conversation.
Think a crumpled letter that arrives with a note: “I was going to throw this away, but …” Or a full-sized house brick with “Let’s build on this.” Or an empty box of tasty treats with a handwritten card about you getting hungry while you waited for a response.
These aren’t gimmicks. They’re psychologically crafted conversation starters that land on a desk, get picked up, get talked about – and get a meeting. Every. Single. Time.
📚Inspired by the work of Dale Dupree and The Sales Rebellion — the most creative sales movement on Earth. We bring it to Australia, done for you.
REAL MAIL
The artefacts
Four plays. All physical. All impossible to ignore.
Each artefact is designed around a psychological hook. They work because they’re unexpected, personalised, and require no digital literacy to appreciate.
The Crumpled Letter
A handwritten letter, deliberately crumpled, arriving in a plain envelope. The hook: “I almost didn’t send this.” Opens every single call with “Did you get my letter?” The prospect always says yes. The conversation starts itself.
📈 Landed meetings at Fortune 100 accounts
The Repair Brick
A small brick with a note about something that’s broken in their world – and how you fix it. One Sales Rebellion rep sent 20 bricks and booked 12 meetings in 30 days, converting 4 into closed sales. One prospect framed the letter.
📈 60% meeting rate from 20 sends
The Empty Box
A box. Empty. With a card: “This is what’s missing from your [X]. I can fill it.” One rep used this to break into a $2.5M competitor account that had ignored every digital touch for two years.
📈 Broke into a $2.5M account in first attempt
The Unwritten Story
A book arrives in the mail. Your prospect is listed as the author. They haven’t written a book. “What’s this?” They open it. They experience it. Love it or hate it, they check it out.
📈 $2M deal opened. Object still on the shelf.
How it works
You give us a list. We give you conversations.
Done for you, end to end. No buying supplies. No trips to the post office. No writing copy. Just meetings.
01
You give us your targets
A list of the exact companies and contacts you want to get in front of. We research them, find the hook, and build the creative brief.
02
We craft the artefact
We write the copy, source or create the physical object, and personalise every single send. Nothing generic. Nothing templated.
03
It arrives on their desk
Posted with a handwritten address. Received. Opened. Discussed with their colleagues. You get a call notification when they call the number on the card.
04
You open with the line
“Did you get my [thing]?” That’s your opener. From there, the conversation is already warm. The meeting is already half-booked.
The numbers
Physical mail works. The data is clear.
4.2%
Direct mail response rate vs 0.1% for cold email
// DMA 2023
70%
Of consumers say mail feels more personal than digital
// Australia Post 2023
79%
Of people act on direct mail immediately vs 45% for email
// USPS Household Diary Study
60%
Meeting rate achieved by one rep sending 20 Repair Bricks
// Sales Rebellion case study
What happens when prospects receive one
Real conversations. Real meetings.
★★★★★
“I landed a meeting with a multi-million dollar account. And the only reason we are in the sale is, and I quote: ‘because of the crumpled letter.'”
Jordan McGinnisEnterprise Software Sales
📈 Multi-million dollar opportunity opened
★★★★★
“I sent 20 repair bricks and got 12 meetings from it that turned into 4 closed sales in less than 30 days.”
Shannan CrabtreeOffice Equipment Sales
📈 4 closed deals in 30 days
★★★★★
“I used the empty-box idea to get a meeting with a competitor’s account worth $2.5M in revenue that I had not been able to set a meeting with prior – regardless of all effort.”
Gina DiazTechnology Sales
📈 Broke a 2-year impasse on a $2.5M account
Why us
Eight years coming. One idea worth building.
Ant
Will
“We explored AI calling, financial tech, SaaS – a dozen ideas over eight years. We kept coming back to one problem: nobody is cutting through anymore. The more AI automates, the more a handwritten letter becomes the most powerful thing you can send.”
2018
Ant and Will met working together as sales managers at a tech company. They were good at it. They liked working together. They said they’d work together again. Life happened.
2026
Eight years later, they started talking partnerships again. They explored AI agents, voice tech, fintech, SaaS reselling. None of it felt right enough to build together.
Now
They landed here. Not because it’s trendy. Because they genuinely believe that as AI floods every inbox, channel, and platform with non-personalised slop — a handmade object arriving in the post is the most subversive, effective thing you can do in sales.
“We’re not anti-technology. We use it everywhere. We’re anti-lazy. There’s a difference.”
// Ant & Will
Contact Marketing vs everything else
What you’re doing now vs what works.
What everyone else is doing
🗑️Cold emails deleted before the subject line is read
🗑️LinkedIn connection requests ignored or declined
🗑️AI-generated sequences that feel AI-generated
🗑️Voicemails that never get listened to
🗑️Retargeting ads that get banner-blinded
🗑️More volume. Same 0.1% reply rate.
Contact Marketing
✉Physical object lands on their desk and stays there
🆕Gets picked up, passed around, talked about
✍️Handwritten and personalised to that one person
📞Your call opener writes itself: “Did you get my thing?”
📈4.2% response rate vs 0.1% for cold email
🎉Done for you. You just take the meeting.
Ready to cut through
Your first campaign starts with a conversation.
✉ Done for you
Book a campaign strategy call.
Tell us who you want to get in front of. We’ll design the artefact, write the copy, source the materials, and post everything. You open the conversation with “Did you get my letter?”
Not sure if Contact Marketing is right for you? We’ll send you a real artefact so you can experience it yourself before committing to a campaign. Fill in your details and we’ll be in touch.
●A real physical artefact posted to you
●No pitch. No pressure.
●Experience it exactly as your prospects would
●Australian addresses only
●Limited spots available each month
Australian addresses only · Limited spots per month
Get Your Free Artefact Experience
We’ll post a real artefact to you. Australian addresses only.
