77 Productions
77 Productions
Kinetic Text
CASE STUDY: PROMOTING CREATIVITY WITH OUR OWN TYPOGRAPHY VIDEO CAMPAIGN
SITUATION
As the financial year rolled over, we wanted to do more than just offer a discount—we wanted to make noise. Our goal was to promote a limited-time video production package ($25k value for $10k) targeting Melbourne-based businesses across industries like health, tech, and education. But in a crowded EOFY market, we needed a campaign that stood out and spoke with energy, urgency, and clarity.
TASK
Create a fast-paced, engaging promo video that would:
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Highlight the offer clearly and boldly
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Reflect the creativity and production quality we deliver for clients
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Work across multiple platforms—email, social, and web
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Drive interest and booking conversions, fast
ACTION
We turned to one of our most effective storytelling tools—kinetic typography. The creative team developed a snappy script, balancing clarity with tone, and brought it to life through dynamic type animation, bold colours, and rhythmic pacing. We matched high-impact visuals with upbeat music and sharp transitions to make the offer unmissable. The video highlighted both animation and live action deal options, giving viewers a quick look at what they could get—with zero fluff.
RESULT
The video helped boost visibility, drive qualified leads, and position 77 Productions as not just a service provider—but a creative partner that walks the talk. It generated strong inbound engagement, and became a centrepiece of our EOFY campaign strategy. Beyond that, it was fun, fresh, and unapologetically us.
At 77 Productions, we don’t just make great videos—we use them. And we believe your brand deserves content that’s as bold as your vision.
Want your next campaign to stand out? Let’s make it happen.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones