Ashfords

Humanising Accounting: Crafting an Authentic Brand Video for Ashfords

Situation:

Ashfords, a leading accounting and advisory firm in Melbourne’s southeast, needed a corporate video that could:

• Clearly explain their full range of services in a way that resonated with business owners and decision-makers.
• Break the industry stereotype—accounting is often perceived as complex, overwhelming, and, frankly, not the most exciting topic.
• Build trust and transparency, presenting Ashfords as personable, approachable, and professional.
• Stand out in a competitive industry with a unique edge that was both engaging and informative.

Task:

77 Productions was commissioned to produce a live-action brand video that:

• Highlighted the expertise and personality of the Ashfords team.
• Created an emotional connection with potential clients.
• Avoided industry jargon and stiff corporate messaging, instead focusing on authenticity and relatability.
• Delivered a polished, professional, yet inviting final product suitable for their website’s homepage and other marketing channels.

Action:

To bring Ashfords’ vision to life, we took a people-first approach:

• Live-Action Interview Style: We opted for a human-driven storytelling format, showcasing real team members on camera to add authenticity and warmth to the messaging.
• Casual & Conversational Filming: Recognising that many people feel uncomfortable in front of a camera, we created a relaxed and friendly environment—engaging in casual banter before each interview to help team members feel at ease.
• Strategic Messaging & Visual Storytelling:
  • Real faces, real stories: Seeing the people behind the firm helped dismantle the traditional, rigid image of accountants.
  • Cinematic yet natural aesthetics: We focused on warm lighting, clean visuals, and dynamic shots to ensure the video was professional yet inviting.
  • Straightforward, engaging language: Avoiding technical jargon, we shaped the narrative in a way that felt inclusive and easy to understand.
• Optimised for Maximum Impact: The final video was crafted to seamlessly integrate into Ashfords’ website, ensuring visitors instantly grasp who they are and what they offer.

Result:

• A compelling, relatable corporate brand video that successfully balances professionalism with approachability.
• Increased trust and engagement among potential clients, breaking down industry stereotypes.
• Positive client feedback, with Ashfords thrilled by how the video captured their personality and values.
• High visibility on Ashfords’ homepage, helping website visitors quickly connect with the brand.

At 77 Productions, we specialise in corporate storytelling, brand videos, and human-centric marketing content. If you need a video that builds trust, simplifies complex services, and makes your brand stand out, let’s bring your vision to life.

Let’s tell your story!