Attention Experts
Attention Experts
Creative Direction
2D Animation
Motion Graphics
Scripting & Voiceover
Revolutionising Digital Advertising: A High-Impact 2D Animation for Attention Experts
Situation:
Attention Experts, a leading global digital marketing agency, needed an engaging, visually compelling 2D animation to introduce Unique Placement Ads (UPA)—their ground breaking new digital advertising technology.
Unlike traditional advertising platforms like Google and Meta, UPA offers hyper-local targeting, AI-driven cost control, and wholesale pricing, making it an unparalleled tool for businesses looking to maximise ad spend efficiency.
The challenge? Distilling a complex, highly technical digital advertising solution into a sleek, easy-to-understand animated explainer video that resonated with potential clients worldwide.
Task:
77 Productions was entrusted with creating a highly polished, strategic animation that:
- Clearly differentiates UPA from traditional digital ad platforms.
- Explains how UPA’s AI-driven strategy reduces costs and improves performance.
- Showcases real-world use cases, demonstrating how businesses across industries—from consulting firms to hotels and retail chains—can benefit from UPA’s hyper-precise targeting.
- Drives conversions, leading viewers to book a strategy session with Attention Experts.
Action:
To execute this project with precision and impact, we developed:
- A clean, modern 2D motion graphics style:
- Minimalist yet vibrant animations to maintain focus on the message.
- Cartography elements & kinetic typography to emphasize location-based targeting.
- Custom iconography representing industry sectors, AI-powered targeting, and cost savings.
- A structured, chaptered storytelling approach:
- Introduction: The problem with traditional advertising (cluttered networks, wasted ad spend).
- Solution: How UPA combines AI, hyper-geo-targeting, and wholesale pricing.
- Real-World Use Cases: Demonstrating UPA’s precision in different industries.
- Why Attention Experts? The agency’s strategic advantage and cost-saving model.
- Call to Action: A direct prompt to book a strategy session.
- Compelling Voiceover & Sound Design:
- A confident, strategic tone to position UPA as a cutting-edge, high-ROI solution.
- Subtle but effective sound design, enhancing motion graphics transitions.
- Conversion-Optimised Visuals & Messaging:
- Emphasising Attention Experts’ unique offering as the only provider of UPA in Australia.
- Dynamic call-to-action elements, including a QR code, website, and direct booking link.
Result:
- A sleek, professional 98-second explainer video that effectively introduced UPA and its advantages.
- Stronger lead generation & conversion rates, positioning Attention Experts as an innovator in digital marketing.
- A high-impact, globally relevant asset, adaptable across Australia, the UK, Europe, and North America.
- Client satisfaction & positive feedback, reinforcing 77 Productions’ reputation for delivering premium, results-driven content on tight deadlines.“Worth every cent!”
At 77 Productions, we specialise in cutting-edge motion graphics, strategic brand storytelling, and high-performance video marketing assets. If your business needs a clear, compelling, and visually engaging explainer video, let’s bring your vision to life.
Let’s create something extraordinary!
See more of our explainer videos.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones