Australian Dragon Boat Federation
Australian Dragon Boat Federation
Motion Graphics
Scripting & Voiceover
Custom Sonic Logo
Illustration
“Be That Voice”: Safeguarding Video Series for Australian Dragon Boat Federation
SITUATION
The Australian Dragon Boat Federation (AusDBF), in collaboration with Sports Integrity Australia, set out to address a critical issue in grassroots sport: safeguarding young athletes. With over 160 clubs and thousands of members, AusDBF needed a powerful, youth-friendly video campaign that could communicate serious behavioural expectations—like respect, inclusion, and integrity—across digital platforms and within clubs.
TASK
77 Productions was commissioned to produce a short-form motion graphics series focused on peer-to-peer behaviour and safeguarding in sport. The goals were to:
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Reach and resonate with children, parents, and coaches
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Make topics like exclusion, online bullying, and casual racism digestible and impactful
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Align with national messaging like #PlaytheAussieWay and Safe Sport frameworks
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Deliver on a modest budget, with maximum social media reach
ACTION
We developed six concise animated videos, each 20–30 seconds, covering core safeguarding topics:
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Custom Illustrations & Iconography: Designed for clarity, relatability, and movement in a black, green, gold, and white palette.
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Kinetic Typography: Emphasised key phrases like “Be an upstander” and “Think before you act” to support retention.
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Voiceover-Driven Messaging: A young female voice was chosen to build trust and connection with younger viewers.
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Modular, Reusable CTA: Each video ended with the same powerful call to action—reinforcing consistency and reinforcing links to AusDBF’s Code of Conduct page.
Scenarios included silent treatment, casual racism, social media misuse, conflict escalation, and respect for officials—designed to provoke thought, not fear, and empower action, not shame.
RESULT
The result is a bold and socially conscious motion graphics campaign that gives young athletes and their communities clear behavioural benchmarks.
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Promoted national integrity values through shareable, short-form content
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Strengthened AusDBF’s leadership in youth sports education
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Created a scalable asset library for social, website, and club education
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Helped shift the tone of online and offline behaviour in community sport
A strong foundation for future safeguarding and compliance initiatives.
Check out the full series here on Vimeo.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones