Bosch Car Service
Bosch Car Service
Live Action
Creative Direction
Video Editing
Broadcast Clearance
Polishing Personality: A Quirky TVC for Bosch Car Service
SITUATION
Bosch Car Service wanted a TV commercial that would break the mould of traditional automotive ads. Rather than focusing on engines, tools, or price points, they wanted to spotlight care, trust, and top-tier service—with a unique twist. The challenge was to connect emotionally, inject humour, and still communicate service quality in a fast, engaging format.
TASK
77 Productions was tasked with creating a highly memorable, character-driven TVC that would:
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Stand out in a crowded automotive market
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Appeal to a broad audience by blending humour with professionalism
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Reassure customers that their cars are handled with care, regardless of how tough—or soft—they might look on the outside
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Support Bosch’s positioning as a premium, trustworthy local service centre
ACTION
We brought this brief to life with a quirky character-driven concept: A rock-and-roll, leather-clad guy walks in confidently—only to reveal he’s driving a soft pink hatchback, complete with fluffy dice keyring. The contrast is unexpected, hilarious, and endearing. Execution highlights:
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On-location live action shoot with cinematic lighting and slick direction
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Subtle comedic timing and character performance direction
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Strategic sound design and visual cues that underscore personality while staying brand-aligned
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A strong final beat: the tough guy smiles as he’s reassured—“You’re leaving it with the best in the business.”
RESULT
The TVC delivers a memorable, brand-aligned punch in under 30 seconds. It successfully:
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Captures attention and builds emotional connection
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Communicates quality service through humour and contrast
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Reinforces Bosch Car Service’s unique voice in the market
Client feedback was overwhelmingly positive, with strong engagement on digital platforms and local broadcast uptake.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones