Class Plastics

Manufacturing a Story: A High-Impact Brand Video for Class Plastics

Situation:

Class Plastics, a leading manufacturer and distributor of rigid plastic container packaging solutions, needed a high-quality brand video for their website’s homepage. The video needed to:

• Tell the Class Plastics story, communicating their vision, mission, and values.
• Sell their products, without making the video feel like a traditional commercial.
• Engage potential customers, reinforcing trust and brand credibility.
• Maintain a polished, professional yet creative look to stand out in a competitive manufacturing industry.

Given its prime placement on the homepage, the video had to balance corporate storytelling with product showcase elements, making it both informative and visually compelling.

Task:

77 Productions was commissioned to create a visually dynamic and brand-driven video that:

• Clearly conveyed Class Plastics’ core values and long-standing industry expertise.
• Integrated product storytelling in a way that felt organic and engaging.
• Used creative filming techniques to make the manufacturing process visually interesting.
• Enhanced brand credibility by incorporating customer testimonials into the final edit.

Action:

To craft a visually engaging and informative video, we took a journalistic-meets-commercial approach:

• Strategic Scripting & Brand Messaging: Before filming, we worked closely with Class Plastics to establish a script that highlighted their mission, values, and unique selling points while maintaining a fluid and engaging narrative.
• Cinematic Product Filming:
  • Rather than simply showcasing the products, we chose to tell the story of their creation, using the surrounding manufacturing environment to add depth and visual intrigue.
  • Our cinematographers used carefully composed shots, dynamic angles, and motion tracking to bring the production process to life, making industrial machinery part of the visual storytelling.
• Authenticity Through Team Engagement:
  • Featuring multiple staff members on camera helped create a more relatable and engaging experience.
  • This approach not only conveyed expertise but also humanized the company, reinforcing trust with potential clients.
• Seamless Integration of Testimonials:
  • Having previously filmed customer testimonials for Class Plastics, we strategically incorporated them into the company profile video, adding an extra layer of authenticity and social proof.
• Brand-Forward Post-Production:
  • During the editing phase, we prioritized brand consistency, ensuring the Class Plastics identity remained front and center.
  • Dynamic overlay visuals were used throughout the video to enhance the storytelling while maintaining engagement.

Result:

• A compelling, polished brand video that seamlessly fit onto Class Plastics’ website homepage.
• Stronger brand identity, effectively communicating their mission and expertise to potential customers.
• A visually engaging and storytelling-driven product showcase, making industrial manufacturing both captivating and informative.
• Increased credibility and trust, thanks to the integration of real testimonials and team members.
• Outstanding client feedback, with Class Plastics stating:
  
  “The crew make it very simple when filming and get creative behind the scenes to produce the final draft. Love their work!”
  

At 77 Productions, we specialise in corporate storytelling, industrial video production, and brand-driven content. If you need a powerful video that captivates your audience, builds trust, and drives engagement, we’re here to bring your vision to life.

Let’s tell your story!