Coca-Cola Motion Graphics
Coca-Cola
Motion Graphics
CASE STUDY: TURNING COMPLEXITY INTO CLARITY FOR COCA-COLA WITH MOTION GRAPHICS
SITUATION
As part of an internal rollout, The Coca-Cola Company needed to communicate the strategic impact of its new customer experience and commerce platforms to teams across the business. The information was essential—but also intricate, heavily data-driven, and at risk of being lost in traditional presentation formats. The challenge? Make it engaging, understandable, and visually memorable for internal stakeholders.
TASK
77 Productions was engaged to create a motion graphics video that could:
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Simplify complex platform architecture and data insights
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Engage Coca-Cola staff across departments and functions
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Present a cohesive, high-level overview in a short, compelling format
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Align with Coca-Cola’s global brand style and internal tone of voice
ACTION
We developed a clean, modern animated “data wheel” concept—bringing Coca-Cola’s platform ecosystem to life with fluid motion, bold typography, and clear segmentation. Key actions included:
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Designing a custom visual language for platform components and customer journey stages
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Animating with precision and pacing to support comprehension without visual overload
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Using Coca-Cola’s internal branding and colour palette to ensure on-brand consistency
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Delivering a crisp, high-impact final video for presentations, internal comms, and onboarding
The result was a visually dynamic explainer that translated technical infrastructure into something accessible and easy to digest.
RESULT
The video successfully bridged the gap between technical strategy and internal storytelling, providing Coca-Cola teams with a clear visual map of the customer experience platform. It elevated internal engagement and helped cement understanding of key digital transformation initiatives.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones