CyberPunk
Live Action
VFX
Creative Direction
Scripting
Music Supervision
Reality, Reimagined
SITUATION
The Star Casino in Sydney unveiled a bold and futuristic concept—a Cyberpunk Room designed to immerse guests in a high-tech, neon-lit world straight out of a sci-fi fantasy. To match the ambition of the physical space, they needed a visually stunning video that would not only showcase the room, but immerse viewers in its atmosphere and generate excitement across digital platforms.
TASK
77 Productions was commissioned to capture and amplify the essence of the Cyberpunk Room through cutting-edge video production. The goal was to create an experience that was more than just a walkthrough—something cinematic, immersive, and unforgettable, while subtly highlighting The Star’s innovation and brand prestige.
ACTION
We approached this challenge with a full-spectrum immersive strategy, combining our expertise in Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) to elevate the concept. Our creative and technical teams worked closely to:
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Craft a visual narrative that fused live-action footage with futuristic digital effects, neon accents, and atmospheric sound design.
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Integrate elements of XR storytelling to give the video depth and motion, mimicking the sensory experience of being inside the Cyberpunk Room.
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Deliver a final piece that was both on-brand and boundary-pushing, designed for social media, digital campaigns, and in-venue display.
RESULT
The final video brought The Star’s Cyberpunk Room to life in a way that captured imagination and drove engagement. Viewers were transported into a high-energy, visually arresting world that generated buzz across platforms. The project reinforced 77 Productions’ reputation as a leader in immersive content, capable of turning visionary concepts into striking realities.
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What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones