David Jones – A Year In Review
CASE STUDY: A YEAR OF STYLE AND STRATEGY WITH DAVID JONES
SITUATION
As one of Australia’s most iconic retailers, David Jones runs an extensive calendar of brand, seasonal, and cultural events. From gala launches and campaign shoots to corporate milestones and charitable initiatives, each event plays a role in reinforcing the brand’s prestige and purpose. David Jones needed a partner who could not only capture the entire year’s key moments, but also weave them into a single, cohesive narrative to inspire, connect, and celebrate its partner community.
TASK
77 Productions was engaged to create a year-in-review sizzle reel showcasing David Jones’ FY24 highlights. The video would be presented at the Brand Partner Conference to:
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Celebrate a year of collaboration and innovation with brand partners
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Reflect David Jones’ evolution under the Vision 2025+ strategy
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Include moments from across the business, from product launches to strategic initiatives
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Be polished, energetic, and emotionally resonant with stakeholders
ACTION
Over the course of the year, we collaborated closely with internal teams to ensure consistent coverage and high-quality content capture at each major event. Our approach was built on:
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Planning and partnership: ensuring the right angles, assets, and approvals were always in place
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Consistency: delivering on-brand visual content across a variety of events and formats
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Creative storytelling: combining editorial finesse with a modern pop track, smooth transitions, and a tempo that reflected David Jones’ dynamic pace
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On-time delivery: with zero fuss, across all stages—from concept to cutdown
The final 90-second sizzle reel included highlights from over a dozen major campaigns and initiatives, each carefully selected to celebrate impact and energy.
RESULT
The video was met with overwhelmingly positive feedback at the Brand Partner Conference and has since become a key internal asset—demonstrating not just a year of events, but a year of brand momentum. More than just content capture, the project reinforced David Jones’ message: that excellence is in the execution, and success is shared.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones