Disney+
Disney+
Editing
Motion Graphics
Music Supervision
CASE STUDY: EDITING MAGIC FOR DISNEY+ AUSTRALIA
SITUATION
Disney+ was rolling out a global promotional campaign to spotlight its expansive content library—featuring blockbuster films and beloved brands like Pixar, Marvel, Star Wars, and National Geographic. The task? Adapt this high-energy, content-rich campaign for the Australian market, ensuring the final video felt local, relevant, and compelling to Disney+ audiences Down Under.
TASK
77 Productions was engaged to re-edit and localise the global campaign video to suit Australian sensibilities and platform goals. The brief required:
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Cutting together highlight content from major franchises including The Lion King, Star Girl, and Avatar
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Incorporating Disney+’s full portfolio—from animated classics to action-packed Marvel titles
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Maintaining alignment with Disney’s global visual identity and tone
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Creating an edit that would feel fresh, localised, and energised, while delivering a consistent brand experience
ACTION
Our post-production team delivered a dynamic, polished cut that blended cinematic footage, slick transitions, and branded motion graphics. We:
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Carefully selected and sequenced high-impact scenes from multiple titles to capture variety and emotional resonance
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Wove in branded elements for Pixar, Marvel, Star Wars, and National Geographic through animated logos and subtle visual cues
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Added engaging motion graphics and Australian-friendly copy overlays to connect with the local viewer
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Tailored the video pacing and tone to match the preferences of an Australian digital audience, all while remaining faithful to the global Disney+ brand
RESULT
The final video served as a hero promotional asset for Disney+ Australia—used across digital, social, and broadcast placements. It contributed to broader campaign objectives around platform awareness and subscriber growth, while demonstrating 77 Productions’ ability to seamlessly localise global creative with technical finesse and cultural sensitivity.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones