Dremel by Bosch
Power in Your Hands: TVC Series for Bosch’s Dremel Multi-Tool
SITUATION
Bosch Australia needed a visually engaging, high-energy TVC series to promote their flagship DIY product: the Dremel High-Speed Multi-Tool System. Designed for a wide range of users—from weekend hobbyists to pro-level makers—Dremel offers versatility, precision, and creativity in one compact tool. The ads needed to celebrate that diversity and functionality, while keeping things fresh, inspiring, and highly visual.
TASK
77 Productions was engaged to produce a multi-part TVC campaign that would:
-
Communicate the core features of the Dremel Multi-Tool System
-
Demonstrate key accessories and attachments in action
-
Appeal to both creative beginners and skilled tradespeople
-
Elevate the perception of Dremel as a serious tool for ambitious DIY projects
-
Work across broadcast, digital and retail screens
ACTION
We brought the Dremel system to life through a vibrant series of short-form TVCs:
-
High-Tempo Visuals: Crisp, close-up shots of the Dremel in use—engraving, polishing, sanding, cutting—each edit synced tightly to a custom soundtrack for maximum impact.
-
Tool + Project Focused: Each spot highlighted not just the tool, but the transformation—cutting tile, engraving wood, or polishing metal—creating satisfaction and clarity for viewers.
-
Layered Motion Graphics: Informational overlays were used to name specific attachments and accessories (like the EZ SpeedClic system), reinforcing product knowledge without slowing down the pace.
-
Mixed User Representation: From hobbyists to pros, each ad reflected a broad demographic, making the Dremel system feel inclusive and empowering.
-
Modular Editing: Built to be adapted for multiple formats and channels—TVC, social, retail in-store loops, and online.
RESULT
The final campaign delivered multiple punchy, polished TVCs that demonstrated Dremel’s full system value in under 30 seconds each. Results included:
-
Increased customer interest across Bosch’s DIY retail channels
-
Strengthened Dremel’s positioning as a creative and practical tool
-
Broad relevance across audiences—from weekend DIYers to professional crafters
-
Seamless deployment across TV, YouTube, retail kiosks, and social platforms
Bosch was thrilled with the outcome—clean, dynamic, on-brand, and audience-focused.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones