ESPN and the L.A. Rams
ESPN
Motion Graphics
Editing
Voiceover
CASE STUDY: BRINGING THE NFL TO AUSTRALIAN SPORTS-LOVERS WITH ESPN & THE LA RAMS
SITUATION
With the growing interest in American football down under, ESPN and the LA Rams partnered to deliver a bold promotional push—aimed at turning Aussie sports fans into full-blown NFL converts. The campaign offered the ultimate incentive: a trip to Los Angeles, game-day tickets, flights, and accommodation, all courtesy of ESPN. The challenge? Excite and educate a market less familiar with the NFL, and do it in just 30 seconds of TV air time.
TASK
77 Productions was commissioned to create a high-energy TV commercial (TVC) that would:
-
Capture the excitement and spectacle of NFL game day
-
Entice viewers with a once-in-a-lifetime prize
-
Drive awareness and engagement for both ESPN and the LA Rams
-
Be broadcast-ready for Australian audiences across television and digital
ACTION
We crafted a 30-second punchy promo that combined fast-paced editing, cinematic sports footage, and bold motion graphics to transport Aussie viewers into the heart of NFL fandom. The video featured:
-
Explosive highlights of the LA Rams in action, synced to a dynamic soundtrack
-
Clear and compelling overlays showcasing the giveaway prize: flights, accommodation, and premium game tickets
-
On-brand ESPN visuals that matched the global campaign aesthetic
-
A call-to-action encouraging immediate participation through ESPN’s digital platforms
The tone was epic, the pacing electric, and the vibe unmistakably NFL.
RESULT
The commercial drove strong engagement during its TV and digital run, with fans drawn in by the high production value and irresistible prize. It strengthened ESPN’s positioning as the home of NFL in Australia and boosted brand affinity for the LA Rams with new international audiences.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones