Foundation for Alcohol Research and Education (FARE)

Animating Change: A 2D Explainer Video Series for FARE

Situation:

The Foundation for Alcohol Research and Education (FARE) is at the forefront of efforts to reduce alcohol-related harm in Australia. As part of their three-year Strategic Plan rollout, FARE needed a series of engaging 2D animated videos to:

• Educate the public on the dangers of alcohol-related harm.
• Communicate FARE’s mission and four core pillars in an accessible, compelling format.
• Engage both key stakeholders and broader audiences with a mix of informative storytelling and visual impact.

To ensure maximum reach and effectiveness, these videos needed to balance scientific accuracy with engaging storytelling, drawing inspiration from Kurzgesagt-style animations—a format known for its vibrant visuals, smooth animations, and easy-to-digest explanations of complex topics.

Task:

77 Productions was commissioned to produce three animated explainer videos that:

• Visually interpret FARE’s new Strategic Plan, making its objectives clear and relatable.
• Feature rigged 2D character animation, ensuring dynamic, engaging storytelling.
• Use vibrant, brand-aligned illustrations to keep the content fresh and visually striking.
• Be versatile across digital platforms, including web, social media, and stakeholder presentations.

Action:

To craft high-impact animations that aligned with FARE’s mission, we developed a three-tiered production approach:

• Concept & Style Development:
  • Designed a bright, engaging animation style aligned with FARE’s brand identity.
  • Developed character rigging for smooth, expressive movement.
  • Balanced informative messaging with creative storytelling to enhance audience retention.
• Strategic Production Execution:
  • Motion Graphics & Typography: Used animated text overlays and motion graphics to emphasize key statistics and takeaways.
  • Rigged 2D Character Animation: Ensured fluid, natural motion across multiple characters and scenarios.
  • Dynamic Scene Transitions: Implemented seamless transitions and layered animations to maintain viewer engagement.
• Multi-Level Production Value Options:
  • Offered Good, Better, and Best production tiers, allowing FARE to choose the right balance of motion graphics, character animation, and budget.
  • Created style frames and visual previews, ensuring alignment before full production.
• Optimised for Digital Engagement:
  • Designed animations for multi-platform use, including social media campaigns, website assets, and stakeholder presentations.
  • Ensured content was accessible, easy to follow, and impactful for diverse audiences.

Result:

• A visually stunning, purpose-driven animated series that effectively communicates FARE’s mission.
• Enhanced public awareness about alcohol-related harm, making complex health information accessible to all.
• Increased stakeholder engagement, reinforcing FARE’s role as a leader in alcohol harm reduction.
• On-brand, high-quality content, delivering an informative yet visually captivating experience.

At 77 Productions, we specialise in high-quality 2D animation, motion graphics, and purpose-driven storytelling. Whether you need explainer videos, educational content, or animated public awareness campaigns, we bring complex ideas to life with clarity and impact.

Let’s create meaningful content together!