Headspace
Headspace
2D Animation
Creative Direction
Scripting
Voiceover
CASE STUDY: TELLING A HUMAN STORY OF EARLY PSYCHOSIS WITH HEADSPACE
SITUATION
Headspace, Australia’s national youth mental health foundation, needed a video to raise awareness around early psychosis in young people—a subject often misunderstood, misrepresented, or avoided altogether. The goal was to build empathy, reduce stigma, and show that early support can make a profound difference. But the messaging had to be carefully balanced: bold enough to cut through, yet sensitive and relatable to its core youth audience.
TASK
77 Productions was engaged to develop an animated video that would:
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Depict the experience of early psychosis in a way that was authentic, accessible, and non-stigmatising
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Show the emotional journey from both perspectives: the young person experiencing psychosis and their close friend
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Emphasise empathy, connection, and the power of early support
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Align with Headspace’s mission of delivering safe, youth-friendly, and inclusive mental health resources
ACTION
We created a narrative-driven animation that follows two close friends—bonded over international cuisine and rock music—as one begins to experience symptoms of early psychosis. Through dual perspectives, we illustrated the subtle behavioural changes, confusion, and emotional toll—while emphasising care, compassion, and curiosity over fear or judgement.
The animation used:
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Warm, human-centered design and expressive visual storytelling
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Carefully considered tone and pacing, guided by input from mental health professionals
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A relatable script and voiceover that spoke to young people in their own language
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A visual metaphor system to gently explore complex psychological experiences without overwhelming the viewer
RESULT
The video was praised for its emotional resonance and respectful approach, and is now used by Headspace as an education and awareness tool across their early psychosis services. It has helped spark vital conversations about mental health, friendship, and early intervention—offering young people and their support networks a clearer, kinder lens through which to view psychosis.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones