KPMG
KPMG
Scripting
2D Animation
Voiceover
CASE STUDY: SETTING THE STANDARD FOR PEOPLE LEADERSHIP AT KPMG
SITUATION
With a national network of over 7,000 people leaders, KPMG needed to drive consistency in how leadership, performance, and people management topics were communicated internally. The goal was to align HR, Learning & Development (L&D), and broader People strategies across all offices in Australia. To achieve this, KPMG launched the People Leader Programme—a comprehensive initiative aimed at empowering people leaders with best-practice knowledge and behaviours.
TASK
77 Productions was commissioned to create a 22-part internal video series that would serve as the core learning resource for the programme. The videos needed to:
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Clearly and engagingly communicate topics ranging from leadership principles and onboarding to performance management, inclusion, and wellbeing
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Be suitable for a large and diverse audience across different roles and seniority levels
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Align with KPMG’s internal culture, tone of voice, and professional branding
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Support standardisation of HR and people operations in a scalable, digital-first way
ACTION
We collaborated closely with KPMG’s HR, L&D, and internal communications teams to:
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Develop concise, engaging scripts across 22 complex topics, from Respect@Work to Parental Leave
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Use a mix of studio-shot presenters, clear motion graphics, and animated scenarios to bring the content to life
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Ensure brand alignment through KPMG’s design system and internal voice
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Design the video structure to prioritise clarity, accessibility, and adaptability for digital learning platforms
Each video was tailored to feel informative without being corporate-heavy—built for engagement, retention, and internal impact.
RESULT
The final series delivered a powerful internal toolkit that helped unify people management practices across KPMG Australia. It supported the successful rollout of the People Leader Programme, enabling better leadership conversations, clearer HR standards, and more consistent development outcomes across the firm.
With these assets, KPMG has a sustainable, on-brand learning experience that’s accessible across all offices—and ready to evolve with future needs.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones