Marriott

Empowering Stories: Creating an Impactful Video for Marriott Support Services

Situation:

Marriott Support Services, a non-profit organisation specializing in programs for adults with intellectual disabilities, needed a powerful video to serve two key purposes:

1. Represent them effectively to the National Disability Insurance Scheme (NDIS) by demonstrating the success and impact of their programs.
2. Appeal to potential customers and families, showcasing the care, support, and life-changing opportunities available.

Given the broad spectrum of services, including day programs, transition services, and employment programs, the challenge was to craft a video that spoke to two distinct audiences—adults with disabilities and corporate decision-makers—while maintaining a cohesive, emotionally resonant narrative.

Task:

77 Productions was entrusted with producing a genuine, heartfelt, and visually engaging video that:

• Effectively communicated Marriott’s mission and impact without feeling overly scripted.
• Balanced authenticity and professionalism, ensuring the video appealed to both individuals and corporate stakeholders.
• Showcased real experiences through first-hand storytelling and visual storytelling techniques.
• Addressed filming challenges, including privacy restrictions on certain individuals’ appearances on camera.

Action:

To create a deeply engaging and authentic video, we took a documentary-style approach:

• Unscripted Interview Storytelling:
  • Instead of using a scripted format, we interviewed key figures at Marriott, capturing genuine passion and emotion.
  • This allowed real stories to shape the narrative, making the message more powerful and relatable.
• Experience-Driven Visual Storytelling:
  • We structured the video around real clients’ experiences, visually showcasing different services and programs in action.
  • By featuring people’s journeys and progress, the video successfully appealed to both NDIS stakeholders and potential service users.
• Mobile & Adaptive Production Approach:
  • Given filming restrictions on certain individuals, we employed a fully mobile, handheld filming setup.
  • Adjusting frame rate settings enhanced smoothness, reduced shake, and added an emotive cinematic feel to the footage.
• Thoughtful Editing & Post-Production:
  • The editing process was carefully mapped out during production, ensuring every interview answer flowed seamlessly into the final video.
  • Narration and visuals were synchronized, creating an engaging, uplifting, and emotionally resonant final product.

Result:

• A deeply moving, authentic video that effectively showcased Marriott’s mission and services.
• A well-received NDIS presentation tool, helping Marriott communicate their impact to key stakeholders.
• Stronger engagement with potential customers, making their services feel more relatable and accessible.
• Overwhelmingly positive client feedback, with responses like:
  
  “Thank you for portraying so well what we are doing here at Marriott.”
  “We love how people are portrayed, the attention to detail really comes across well.”
  “The narration fits in really well with the images.”
  

Learn more about our interview videos. 

At 77 Productions, we specialise in human-centric storytelling, corporate video production, and nonprofit promotional content. If your organisation needs a powerful video that connects, informs, and inspires, let’s bring your vision to life.

Let’s tell your story!