Mills Oakley
Mills Oakley
2D Animation
Sound Design
Voiceover
CASE STUDY: STREAMLINING LEASES WITH MILLS OAKLEY’S “LEASEMOTION”
SITUATION
Mills Oakley, one of Australia’s leading law firms, developed a new digital product called LeaseMotion—designed to simplify and accelerate commercial lease negotiations. The tool was built to remove the inefficiencies and chaos typically involved in drafting Heads of Agreement and lease documents. But to launch it internally and externally, Mills Oakley needed a video that could make legal pain points engaging, explain the platform clearly, and resonate with property professionals and clients alike.
TASK
77 Productions was commissioned to create a fun, informative animation that would:
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Introduce LeaseMotion in a way that felt approachable and intuitive
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Highlight the pain points in current leasing processes with humour and relatability
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Clearly explain how LeaseMotion simplifies drafting, negotiating, and finalising leases
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Align with Mills Oakley’s brand, while making a traditionally dry subject feel engaging and memorable
ACTION
We developed a 75-second animated video driven by bold character design, playful storytelling, and polished motion graphics. The script introduced Charlie and Kate—fictional lease counterparts who personified the chaos and inefficiencies of traditional lease processes. Using upbeat narration, charming visuals (including herding caffeinated cats), and a tongue-in-cheek tone, we showed how LeaseMotion transforms their frustrating experience into a streamlined digital workflow.
Key features like pre-approved clause menus, auto-generated leases, and bidirectional collaboration were all highlighted using clean, informative motion design. The result was a narrative-driven explainer that balanced clarity with entertainment.
RESULT
The LeaseMotion video helped drive awareness and internal adoption of the platform, while also serving as a conversation-starter with clients and stakeholders. It proved that even complex legal products can be communicated with energy, clarity, and humour—solidifying Mills Oakley’s reputation as both innovative and approachable.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
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- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
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