Netsafe 24-7
Tech Savvy
2D Animation
Motion Graphics
Sound Design
Logo Animation
Always On. Always Watching. Always Safe.
SITUATION
Cyber security is no longer a background concern—it’s an everyday threat. Netsafe 24-7 is a real-time, around-the-clock protection service shielding businesses from phishing scams, malware attacks, and ransomware breaches. They needed a launch video that could cut through the noise and clearly communicate the urgency, innovation, and intelligence behind the platform.
TASK
77 Productions was engaged to create a high-impact motion graphics video that would announce Netsafe 24-7 to the market. The aim was to translate technical features into simple, sharp visuals while building brand trust and emotional urgency. The piece had to look sleek, sound tight, and feel future-ready—made for social, internal, and B2B marketing rollout.
ACTION
We leaned into our motion graphics and sound design toolkit to create a bold, tech-forward animated video with custom illustrations and branded iconography. Key executions included:
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Designing a bespoke padlock logo to symbolise real-time protection and intelligent surveillance.
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Developing a clean, high-contrast visual style with glitch effects, secure network motifs, and threat alerts to keep tension high and attention focused.
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Writing a concise, jargon-free script that communicates the 24/7 nature of the product in simple terms.
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Creating a pulse-pounding soundscape that fuses urgency with control, designed to make the audience feel secure while staying alert.
RESULT
The final video positioned Netsafe 24-7 as a premium, intelligent, always-on solution in a crowded cyber security space. The brand now has a high-performing, visually distinct asset that can live across social media, email campaigns, sales decks, and online platforms. It communicates complex tech in a simple, memorable way—and sounds as good as it looks.
The launch reinforced 77 Productions’ ability to turn invisible services into tangible, emotionally resonant visual stories through smart motion design, original branding, and targeted sound.
Learn more about our marketing videos.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones