RMIT Online and Melba
CASE STUDY: DRIVING INCLUSION THROUGH EDUCATION WITH MELBA & RMIT ONLINE
SITUATION
Melba Support Services, in partnership with RMIT Online, wanted to create a course that went beyond checklists and policies. Their goal was to educate, inspire, and activate Australian workplaces around the critical importance of inclusion, accessibility, and anti-discrimination. With decades of anti-discrimination legislation on the books but limited cultural impact, Melba recognised a unique opportunity to challenge assumptions, share real stories, and advocate for a future where everyone feels valued at work.
TASK
77 Productions was brought on to develop a flagship educational video for the launch of the course, Foundations of Inclusive and Accessible Workplaces. The video had to:
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Introduce the course in a compelling and credible way
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Humanise key legal frameworks through real-world examples and expert insights
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Feature authentic voices from Melba’s leadership and inclusion consultants
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Convey both urgency and optimism, while being accessible and engaging for a broad national audience
ACTION
We worked closely with Melba’s executive team and RMIT Online to shape a narrative that balanced legislative education with personal testimony. The video featured:
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On-camera appearances by Melba’s CEO and Inclusion Consultants
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Real-world case studies, such as landmark discrimination rulings, used to underscore systemic challenges
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Accessible, down-to-earth scripting that welcomed learners of all backgrounds
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A warm, human visual style that matched the spirit of the course: empowering, inclusive, and grounded in lived experience
The tone was clear and conversational—designed to resonate with everyday Australians in the workforce, from HR teams to frontline managers.
RESULT
The video became the core storytelling asset of the course, anchoring its purpose and credibility. It helped frame the importance of inclusion not just as a legal obligation, but as a cultural opportunity for businesses, individuals, and society at large. Learner engagement was high, and the course continues to serve as an important step in fostering accessible, equitable workplaces across the country.
Check out the full series here. Or learn more about our interview videos.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones