Prime CC Explainer Video
Prime Compliance Consulting
Motion Graphics
2D Animation
Scripting
Logo Animation
Voiceover
Simplifying Compliance with Prime’s Explainer Video
Situation
Navigating company compliance in Australia often feels like an overwhelming maze. Prime Compliance Consulting, Australia’s leading compliance firm, wanted to cut through the complexity with an engaging explainer video that clearly communicated their all-in-one platform—highlighting both managed services and DIY solutions. With 60–70% of their clients in financial services (and many others in legal), the video also had a dual purpose: attract new leads at the top of the funnel while enhancing Prime’s value to potential buyers and investors as part of a longer-term exit strategy.
Task
77 Productions was commissioned to create a high-impact animated explainer video that:
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Simplified Prime’s complex service offering into clear, digestible visuals.
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Highlighted key products, including Prime Compliance (managed service), Prime Registry (DIY solution), Prime Documents, PrimeSearch, and Prime KYC.
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Showcased the functional and practical benefits: saving time, reducing stress, and avoiding costly late fees.
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Positioned Prime as both a partner for accountants and firms, and an attractive proposition for investors.
Action
We developed a sleek, motion-driven explainer video combining clear scripting, branded iconography, and approachable visuals.
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Visual Style: Clean, modern graphics in Prime’s brand palette (blue, orange, and black on white) reinforced professionalism and simplicity.
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Narrative Flow: We mapped the “problem-to-solution” journey—shifting from a confusing compliance maze to Prime’s streamlined ecosystem.
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Dynamic Messaging: Each service module was highlighted with concise voiceover and smooth motion graphics, balancing functional detail with simplicity.
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Tone of Voice: Professional yet approachable, designed to instil trust and clarity across financial professionals and decision-makers.
Result: simplifying compliance
The final product was a 2-minute flagship explainer video supported by cutdowns (30–45s) for digital campaigns. Outcomes included:
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Stronger brand positioning as the go-to compliance partner in Australia.
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An effective top-of-funnel asset, generating more inbound leads.
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Increased perceived value of Prime as part of their acquisition prospectus.
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Positive client feedback on the clarity, professionalism, and impact of the production.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones