Soltaro
Soltaro
3D Animation
Music Surpervision
Creative Direction
CASE STUDY: POWERING A VISUAL FUTURE FOR SOLTARO
SITUATION
Soltaro, a leader in smart energy solutions, needed a bold and visually stunning way to showcase their all-in-one battery systems and smart energy management software. With the energy storage market becoming increasingly competitive, they sought to differentiate themselves not just through features—but through brand experience. The challenge was to communicate complex tech benefits in a sleek, modern way that would captivate potential buyers, installers, and industry partners.
TASK
77 Productions was engaged to create a high-end 3D brand awareness video that would:
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Elevate the Soltaro brand and highlight its premium, expandable energy systems
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Visualise how its smart software optimises energy usage and storage, both on and off the grid
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Showcase key selling points like BalcoFuse protection, 10-year warranty, and modular expandability
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Build awareness and trust across digital platforms, B2B communications, and live events
ACTION
We developed a cinematic 3D motion graphics piece with a strong focus on design precision and visual storytelling. Using a blend of product modelling, dynamic lighting, and animated UI overlays, we:
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Created a fully CG representation of Soltaro’s sleek, all-in-one hardware
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Visualised real-time energy flow and smart optimisation through animated software dashboards
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Emphasised flexibility with on/off-grid applications and modular add-ons
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Infused the piece with a tone of confidence, clarity, and cutting-edge innovation-mirroring Soltaro’s brand promise
The video blended technical storytelling with design elegance, making high-performance energy feel both aspirational and accessible.
RESULT
The final video positioned Soltaro as a next-gen leader in energy storage. It now serves as a cornerstone asset across web, digital campaigns, trade shows, and B2B engagement, driving awareness, strengthening positioning, and turning advanced tech into a sleek, consumer-friendly narrative.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones