Venu – the future of payment terminals

Turning Payment Terminals in to Loyalty Engines

Situation

Venu is a loyalty technology platform designed to solve a universal problem in retail and hospitality: loyalty programmes are only effective if customers actually join them.

While many businesses invest heavily in well-designed loyalty schemes, sign-up rates often fall short. Staff are busy, customers don’t want friction at the till, and traditional registration methods create barriers at the exact moment engagement should be highest — when customers are paying.

Venu needed a clear, engaging explainer video that could quickly communicate their breakthrough idea: a loyalty programme that enrols every customer automatically, with zero effort from staff and minimal friction for customers.

The video had to be sharp, intuitive, and conversion-focused — capable of selling the concept in under two minutes to busy decision-makers.

Task

77 Productions was engaged to create mixed media explainer video that would:

• Clearly explain how Venu works in plain, non-technical language
• Highlight the core differentiator: loyalty enrolment through payment terminals
• Demonstrate the customer journey from first purchase to reward redemption
• Position Venu as a powerful growth engine rather than “just another loyalty tool”
• Drive demo bookings with a strong, confident call to action

Action

We developed a clean, fast-paced explainer built around clarity, momentum, and commercial impact.

• The script was structured to mirror the real-world problem businesses face, immediately establishing relevance before introducing Venu as the solution. Complex concepts like passive enrolment, card linking, and deferred registration were simplified into an intuitive, step-by-step narrative.
• Visually, we used modern generative AI videos for the live action component, 3D Animations for the terminal itself and motion graphic overlays to clearly show how loyalty is embedded directly into the payment moment. Animations reinforced the idea that every customer is enrolled automatically, rewards accumulate instantly, and registration happens away from the till — removing friction for both staff and customers.
• Messaging focused heavily on outcomes: higher sign-up rates, reduced staff burden, seamless integration with existing loyalty and marketing systems, and measurable uplift compared to traditional enrolment methods.

The final piece was designed to perform across sales demos, websites, and digital campaigns — acting as both a sales tool and an educational asset.

Result

• A high-impact explainer video that clearly articulates Venu’s unique value proposition in under two minutes
• A compelling visual story that transforms a technical payment-based solution into an easy-to-understand growth narrative
• A conversion-focused asset that positions Venu as a category-defining loyalty platform
• A scalable marketing tool now used across demos, sales conversations, and digital channels

By turning complexity into clarity, the video helps Venu move prospects from curiosity to action — faster.