Workways
Workways
Live Action
Video Editing
2D Animation
Music Composition
Photography
Creative Direction
Nowadays telling your brand story in a unique and engaging way is paramount. Workways, facing this challenge, needed to connect video messaging’s power to enhance their brand presence. As Melbourne’s leading video production and animation studio, 77 Productions accepted the task of transforming their vision into an enthralling brand video using mixed media production.
The Challenge: Enhancing Brand Presence on Social Media
Despite adequate funding, Workways found it challenging to effectively convey their message on social media. They sought a creative partner who could not only grasp their vision but also transform it into a captivating narrative. Their slogan, “Where do you see yourself?”, demanded a dynamic and imaginative execution to make a mark on digital platforms.
Our Creative Solution: Merging Live Action with 2D Animation (Mixed Media)
Our innovative approach blended live action with 2D animation to visually tell the Workways brand story. This concept featured individuals visualizing their future careers, accompanied by animated characters symbolising those ambitions. The animated elements introduced charm and relatability to the video, enhancing viewer engagement.
The Production Process: A Unique Blend of Reality and Imagination
Our production in Cremorne was ambitious, aiming to create a seamless tracking shot reminiscent of a music video. This shot featured three individuals transitioning into their dream roles, exemplifying our video production expertise and our skill in creatively integrating 2D animation and mixed media production. The addition of an original music track, specifically composed to match Workways’ brand identity, transformed the video from a mere message to a complete brand experience.
The Impact: A Nationwide Campaign that Resonates
The finished video exceeded expectations. Workways, impressed with our realisation of their vision, extended the campaign beyond social media to digital and outdoor advertising. The campaign gained significant attention throughout Australia, demonstrating the power of creative video messaging in boosting brand awareness.
Conclusion: A Testament to Innovative Video Production in Melbourne
This collaboration with Workways highlights the significance of innovative video production and animation in storytelling. At 77 Productions we’re not just a studio; we’re storytellers reimagining advertising with animated characters, engaging narratives, and vivid 2D animation.
Our success in Melbourne’s competitive landscape stands as evidence of our commitment and creativity. It shows that with the right approach, any brand story can evolve into an engaging, visually stunning narrative.
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones