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Original Music.

Built to Fit You.

We create custom music tracks that feel emotionally right, sonically rich, and strategically aligned with your content.

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Custom Tracks That Sound Like No One Else

Stock music is safe. Original music is unforgettable. Custom tracks are how you give your content an emotional edge, a signature tone, and a sense of brand that can’t be faked. From subtle ambient beds to full-scale brand anthems, custom audio turns your message into a mood.

At 77 Productions, we create original, high-quality custom tracks that are written, produced, and mastered to suit your exact needs. Whether it’s for video, animation, branded content, or campaign work, we compose music that fits the tone, pacing, and purpose of your project—perfectly.

Why sound like everyone else when you can sound like you?

Our Custom Track Process

Every track is written and produced from scratch by professional composers and sound designers:

  1. Creative Brief – We work with you to define the tone, mood, tempo, and purpose
  2. Composition – Original melodies and rhythms written to suit your visuals or script
  3. Production – Studio-quality arrangement, instrumentation, mixing and mastering
  4. Vocal Integration – Optional lyrics, vocalists or voiceover tie-ins
  5. Delivery – Multi-format files ready for video, podcast, social, or live use

Your story. Your brand. Your music.

Why you should work with 77 Productions

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We deliver

No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.

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We care

We treat your brand like our own—every project is approached with heart, hustle, and high standards.

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We listen

We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.

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We know

With decades of experience across industries, platforms, and formats, we know how to make your message matter.

Why choose 77 for Custom Tracks

No Stock. No Samples. All Yours.

Our tracks are composed from the ground up—designed exclusively for your brand, your video, or your campaign.

Emotionally Engineered for Impact

We build music that moves people—whether you want to inspire, excite, reassure or provoke.

Tuned to Match Your Message

We tailor every element—key, tempo, instrumentation, pacing—to support the rhythm and energy of your story.

Multi-Purpose and Platform-Ready

We deliver multiple versions for cutdowns, social, podcast use, or layered video edits. One track. Total flexibility.

Frequently Asked Questions

  • What’s the difference between a custom track and stock music?

    Custom tracks are written exclusively for you. Stock music is pre-made and licensed to thousands of other users. With custom music, you get total control, emotional accuracy, and a sound that no one else has.

    What kind of content is custom music good for?

    Anything with a message or emotion. We compose for brand films, explainer videos, TVCs, animations, product launches, podcasts, online courses, and more. If it needs sound, we’ll make it sing.

    How long does it take to create a custom track?

    Most tracks are composed and delivered within two to three weeks. Faster delivery can be arranged if your project is time-sensitive.

    Can I request edits or different versions?

    Absolutely. We provide initial drafts, take your feedback, and revise accordingly. We can also supply alternate versions—shorter edits, instrumental-only, looped versions, or mix-minus versions for VO.

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    What Our Partners Say About Us

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    For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!

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    - Marcus Garrett, Learning Solutions at RMIT Online

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    77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.

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    - Susan Gallina, Communications & Media

    77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.

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    - Colleen Hegarty, C.E.O.

    Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.

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    - Steph Murphy, Director of Lesson Plans

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    77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.

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    - Lisa Cohen, CEO at Code Safe Distributors

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    Great Team at 77! Looking forward to working with them again in the future.

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    - Dario Guerreiro, Founder at Big Plans Melbourne

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    77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.

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    - Andrew Gill, Managing Director at Agent Creative

    Argent Cashflow logo featured in client list

    Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!

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    - Kaye Trewartha, Happy Founder at Argent Cashflow

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    Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.

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    - George Hawwa, Growth Director at Attention Experts

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    Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.

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    - Ashlee Watson, Corporate Comms at David Jones