Explainer Videos That Actually Explain
You’ve got something worth talking about. A product, a service, a process, an idea. But if your audience doesn’t understand it quickly, they’ll move on. That’s where explainer videos come in.
At 77 Productions, we create explainer videos that clarify, simplify and engage. These are not just animated how-tos. They’re strategically designed content pieces that blend script, visuals, pacing and tone to turn complexity into clarity. Whether you’re solving a problem, introducing a platform, or teaching users how to get started, our explainer videos make it all make sense.
Because if they don’t get it, they don’t buy it. We help them get it fast.
Our Explainer Video Process
We break it down so your audience gets it quickly and remembers it longer:
- Discovery – Understanding what your audience needs to know and what’s getting in the way
- Scriptwriting – Clear, concise copy that’s easy to follow and built for flow
- Visual Style – Motion graphics, 2D, live action or hybrid, designed to fit your brand
- Voiceover and Music – Professional sound design that supports learning and keeps attention
- Editing and Delivery – Final assets delivered in multiple formats for web, social or onboarding use
You can check out more about our market videos and process here.
Simple doesn’t mean boring. It means effective.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Explainer
Clarity That Cuts Through
We strip your message down to what matters most and build it back up with visuals that stick.
Strategy Comes First
Explainers aren’t just animations. They’re content with a job to do. We design every second to support user understanding.
One Format. Endless Use Cases
Use your explainer video for training, marketing, onboarding, fundraising or support. One asset, many outcomes.
Built to Match Your Brand Voice
Tone, style, colour and pace all align with your identity. Whether fun, serious or sleek, your explainer sounds like you.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones