Instructional Videos That Actually Teach (Without Making You Yawn)
The quickest way to lose your audience? A confusing explanation. The quickest way to earn their trust? A great how-to video. At 77 Productions, we make instructional videos that are crystal clear, visually engaging, and built to teach fast—whether you’re explaining how to use a product, navigate software, follow a process, or assemble the thing they just unboxed.
We take the mess out of messaging, turn steps into stories, and produce instructional content that doesn’t just inform—it empowers.
From animated screen walkthroughs to hands-on product demos, we create how-to videos that show your audience exactly what to do, when to do it, and why it matters.
Our Instructional Video Process
We take your internal knowledge and transform it into watchable, repeatable, evergreen content:
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Discovery & Planning – Identify the task, audience, pain points, and platform
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Scriptwriting & Storyboarding – Break down your process into clear, engaging steps
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Production – Choose from live-action demos, 2D animation, screen capture, or mixed media
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Post-Production – Add step indicators, callouts, labels, captions, and clean sound design
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Delivery – Optimized for internal training platforms, YouTube, product pages, or email campaigns
Show them once. Help them forever.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Instructionals
Clarity Is the Strategy
We start by simplifying your process—then build the clearest, fastest route to understanding, no fluff or filler.
Custom Visuals for Every Step
We don’t rely on screenshots or stock footage. Our visuals are designed around your actual tools, steps, and branding—so they feel real.
Built for Every Platform
Whether it’s a 60-second support clip or a 10-minute training module, we deliver formats for web, LMS, YouTube, or mobile—whatever your audience needs.
Instruction That Scales
No more answering the same question ten times. These videos do the heavy lifting—once produced, they work forever, for everyone.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones