Lifestyle Photography That Makes Products Feel Like Part of Life
Lifestyle photography is more than pretty pictures. It’s about showing your product in the world it belongs to—used, worn, lived in, loved. At 77 Productions, we create lifestyle imagery that’s human, emotional, and brand-aligned. Whether you’re launching a campaign, refreshing your site, or curating content for socials, we shoot visuals that tell the story of how your product fits into your customer’s world.
From natural light portraits to art-directed scenes, our team handles casting, location, styling, and post to deliver high-impact photography that feels authentic and elevated.
Because if your audience can picture it in their life, they’re more likely to buy it.
Our Lifestyle Photography Process
We handle the full production process, from pre-planning through post-production, so your visuals are cohesive and campaign-ready:
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Creative Planning – Define target audience, usage, brand tone, and visual references
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Casting & Locations – We source talent, scout settings, and build sets or shoot on location
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Photography & Direction – Experienced shooters who know how to capture natural, beautiful, usable moments
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Post-Production – Light retouching, colour grading, and style matching across all assets
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Delivery – Final images delivered for print, web, digital, and social use
Photos that don’t just show the product—they sell the lifestyle.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Lifestyle Photo’s
Real Moments, Beautifully Captured
Our shoots are designed to feel lived-in, not posed. We direct real interactions and candid moments that reflect your brand’s tone and spirit.
Full Creative Production
From mood boards and casting to props and post-production—we handle the full visual journey, so every frame looks intentional and on-brand.
Versatile Assets for Every Channel
We shoot lifestyle photos with your real-world marketing needs in mind—hero shots, detail crops, verticals, and more. Perfect for print, web, or social.
Emotionally-Driven Storytelling
We craft narratives in stills. Every image shows not just your product, but the feeling it creates when someone uses it.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones