Product Photography That Sells Before You Say a Word
Before they read your copy or scroll to the price, your customer sees the photo. That image? It’s doing all the selling. At 77 Productions, we create sharp, styled, brand-aligned product photography that grabs attention, builds desire, and drives conversions.
Whether you need crisp white-background shots for your online store, moody editorial content for campaigns, or lifestyle imagery for socials and packaging—we shoot products in a way that makes them feel premium, tactile, and irresistible.
You’ve perfected your product. Now let’s make sure it looks as good as it performs.
Our Product Photography Process
We handle everything from pre-shoot planning to final image delivery—so you get consistent, professional results every time:
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Briefing & Planning – Define your product, audience, brand tone, and image usage
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Styling & Set Design – Minimalist, lifestyle, flat lay, or full custom sets—we shoot to match your brand
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Capture – Studio or on-location shooting with pro lighting, lenses, and colour calibration
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Post-Production – Retouching, colour correction, background removal, consistency across the full set
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Delivery – Web-ready and print-ready versions delivered in multiple formats for ecommerce, social and campaigns
Show it. Sell it. Scale it.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Product Photo’s
Your Product Deserves Premium Treatment
We bring editorial polish to commercial goals—every image is styled, lit and framed to elevate your brand, not just show your product.
Consistent. Clean. Clickable.
From colour correction to shadow matching, we deliver perfectly aligned image sets that look great anywhere—online, in print, or on packaging.
Studio or Lifestyle? You Choose.
Need clean catalogue shots? No problem. Want an outdoor shoot with props and talent? We’ve got the crew, sets, and creative team to make it happen.
Built for Selling, Not Just Showing
Our images aren’t just pretty—they’re built to convert. We craft product visuals that fit the funnel, not just the feed.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones