Radio Ads That Get Heard and Remembered
Radio isn’t dead. It’s focused. Radio advertising cuts straight to the ears of your audience when they’re tuned in, driving, working, or winding down. But the difference between forgettable noise and a brand that sticks? That’s the power of well-written, well-produced radio.
At 77 Productions, we create smart, sharp, fully produced radio ads that make every second count. From high-energy promos to subtle storytelling, we write, record, and produce spots that are tailored to the format, station and target demographic. Whether you’re running a local promo or a national campaign, your audio will land with clarity, style and purpose.
No fluff. No filler. Just creative that cuts through.
Our Radio Production Process
We handle every part of the creative and technical production so your radio spot is clear, consistent, and ready to air:
- Briefing and Strategy – Define campaign goals, target audience, and tone of voice
- Scriptwriting – Write sharp, concise copy built for time slots and station formats
- Voice Casting – Source the perfect talent to match your brand and tone
- Production – Record, mix, and master your ad with music beds, SFX and VO
- Delivery – Provide final radio-ready files in the formats required by networks
One team. One sound. Full service.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Radio
We Write for the Medium
Radio is fast and fleeting. We know how to grab attention in the first second and hold it until the very end.
Tailored for Time, Format and Station
We produce ads that work within strict slot durations, comply with broadcast standards, and align with station demographics.
Voice Talent That Reflects Your Brand
We source and direct professional voice actors to match your tone—confident, quirky, dramatic or down-to-earth.
Radio-Ready and Deadline-Proof
We work fast, meet network specs, and deliver polished files ready for radio, streaming platforms, or digital broadcast.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones