Sonic Branding That Echo’s Through Time
You know a brand the moment you hear it. A chime. A beat. A few notes. That’s sonic branding in action. It’s the sound of your identity—quick, recognisable, emotional, and impossible to forget. Whether it plays before a video, on a podcast, in an app, or at the end of a commercial, your sonic logo becomes your audio signature.
At 77 Productions, we create custom sonic branding that’s distinctive, concise and built to last. It’s not just music. It’s memory. It’s meaning. It’s a shortcut to recognition that your audience hears before they even see your logo.
When done well, your brand won’t just be seen. It will be heard.
For a short time we are offering free sonic logo’s with our fun, easy and interactive generator here.
Our Sonic Branding Process
We create sonic logos and audio identities that align with your brand tone, values, and emotional goals:
- Brand Discovery – Uncovering your core message, values, and audience perception
- Audio Strategy – Deciding on tempo, tone, texture and emotional space
- Composition – Crafting a short, recognisable sound built to scale across formats
- Refinement – Feedback loops to dial in your brand’s audio voice
- Delivery – Mastered files for all platforms and use cases
From bold to subtle, cinematic to digital, we help your brand speak in sound.
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Sonic Branding
Memorability in a Matter of Seconds
A great sonic logo triggers emotion and recognition faster than visuals alone. It sticks because it’s felt, not just seen.
Tailored to Your Brand Tone
We align your sonic identity with your brand values—whether that means upbeat, serious, playful, calm, or confident.
Built for Multichannel Impact
Use your sonic brand across ads, intros, podcasts, apps, events, or motion graphics. It scales wherever your content goes.
Exclusive. Original. Yours.
Your sonic branding is created from scratch. No templates. No reused samples. Just a custom sound that belongs to your brand alone.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones