We don’t do generic swooshes or tired stock stingers. Sonic Logos are the new frontier of brand identity—miniature musical masterpieces that trigger emotion and recognition in a heartbeat. It’s branding you hear before you see.
A Sonic Logo is the distilled soul of your brand, delivered via melody, tone, rhythm, and texture. Think Intel’s iconic chime. Netflix’s ta-dum. That sound lives in your bones now. That’s the power we harness.
At 77, we fuse sound strategy with world-class composition, voice, and production to build branded audio marks that are built to last and engineered to be heard across platforms—TV, apps, podcast intros, social, YouTube pre-roll, devices, brand films, and physical spaces.
Every sonic mark we create is 100% custom. We don’t recycle. We don’t imitate. We deep-dive your brand’s voice and extract its unique harmonic fingerprint. Then we give it life with high-impact audio crafted to cut through noise and live rent-free in your audience’s head.
Whether it’s a three-note chime, a surreal sound pulse, a whispered word, or a full-bodied micro-composition, a Sonic Logo builds identity, trust, recognition, and recall—without saying a word.
Click here to claim your free sonic logo today!
Why you should work with 77 Productions
Book a call
We deliver
No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.
We care
We treat your brand like our own—every project is approached with heart, hustle, and high standards.
We listen
We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.
We know
With decades of experience across industries, platforms, and formats, we know how to make your message matter.
Why choose 77 for Sonic Logo’s
We Don’t Do Generic
No stock, no templates. Our sonic logos are entirely original and composed to match your brand’s identity and tone.
Built for Every Touchpoint
From digital ads to product UX, podcast intros to TVCs, our sonic logos are crafted to work across any platform, any time.
Creative Meets Strategic
We fuse music theory, audio psychology and sound design to make sure your logo sounds like you and sticks.
It’s Branding That Works
Sonic branding boosts recognition and recall dramatically. A powerful soundmark keeps your brand top-of-mind without saying a word.
Frequently Asked Questions
What Our Partners Say About Us
For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!
- Marcus Garrett, Learning Solutions at RMIT Online
77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.
- Susan Gallina, Communications & Media
77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.
- Colleen Hegarty, C.E.O.
Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.
- Steph Murphy, Director of Lesson Plans
77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.
- Lisa Cohen, CEO at Code Safe Distributors
Great Team at 77! Looking forward to working with them again in the future.
- Dario Guerreiro, Founder at Big Plans Melbourne
77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.
- Andrew Gill, Managing Director at Agent Creative
Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!
- Kaye Trewartha, Happy Founder at Argent Cashflow
Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.
- George Hawwa, Growth Director at Attention Experts
Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.
- Ashlee Watson, Corporate Comms at David Jones