transparent GIF for 77 logo
Augment. Expand. Elevate.

Extended Reality (XR/AR/VR)

Cutting-edge extended reality technologies allow audiences to interact, explore, and engage like never before.

Scroll down

Step Into the Future of Digital Storytelling

In a world where attention spans are shrinking, brands need more than just video—they need immersive experiences. Whether it’s Augmented Reality (AR) or Virtual Reality (VR), these cutting-edge extended reality technologies allow audiences to interact, explore, and engage like never before.

But many businesses hesitate because they assume AR and VR can be overly expensive or complicated. The reality? With the right strategy and execution, immersive content can be a game-changing tool for marketing, training, and brand storytelling. At 77 Productions, we help businesses push the boundaries of digital engagement with high-quality immersive experiences that captivate and convert.

 

Our Immersive Content Development Process

We simplify the complex world of immersive media to create seamless, high-quality experiences:

  1. Strategy & Concept Development – Defining the best AR/VR/XR solution for your brand.
  2. 3D Modeling & Environment Design – Crafting realistic, interactive spaces and objects.
  3. Development & Programming – Integrating immersive tech for smooth, responsive experiences.
  4. Testing & Optimization – Ensuring compatibility across headsets, mobile devices, and web platforms.
  5. Deployment & Support – Helping you launch, refine, and evolve your immersive content.

With expert guidance, scalable solutions, and a future-forward mindset, we make AR, VR, and XR experiences accessible and effective for brands of all sizes.

Step into the future of storytelling. Contact us today to start your Extended Reality project!

Why you should work with 77 Productions

Book a call
77 "We Deliver" Icon

We deliver

No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.

77 "We Care" Icon

We care

We treat your brand like our own—every project is approached with heart, hustle, and high standards.

77 "We Listen" Icon

We listen

We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.

77 "We know" Icon

We know

With decades of experience across industries, platforms, and formats, we know how to make your message matter.

Why choose 77 for Extended Reality (X.R.)

Unmatched Engagement & Interactivity

Traditional videos are passive, but immersive experiences are interactive—allowing users to explore environments, manipulate objects, and fully engage with your brand.

Next-Level Product Demonstrations

Need to showcase a product before it’s built? Want to transport customers into your world? AR/VR/XR allows users to experience products and services in a way that static visuals and videos can’t.

Immersive Training & Education

From virtual medical simulations to corporate training, immersive content helps people learn faster, retain information better, and engage more deeply.

Future-Proof Your Brand

The digital landscape is evolving fast. Brands using AR, VR, and XR now will lead the way, standing out as innovators in their industry.

Frequently Asked Questions

  • What’s the difference between AR, VR, and XR?

    • Augmented Reality (AR) overlays digital content onto the real world (e.g., Instagram filters, product try-ons).
    • Virtual Reality (VR) creates fully immersive digital environments, experienced through VR headsets.
    • Extended Reality (XR) is an umbrella term covering AR, VR, and Mixed Reality (MR), blending real and digital worlds.

    Do I need special equipment for AR/VR experiences?

    Not always! AR can work on smartphones and tablets, while VR typically requires a headset. We create custom experiences tailored to your audience’s accessibility.

    What industries benefit from AR/VR/XR content?

    Industries using immersive experiences include retail, real estate, healthcare, education, corporate training, and entertainment. Whether you’re selling a product, training employees, or engaging customers, AR/VR/XR enhances the experience.

    How much does an AR, VR, or XR project cost?

    Pricing varies based on complexity, interactivity, and development time. We offer tailored solutions to fit your budget—reach out for a custom quote.

  • Related Projects

    Max’s Dinosaur Odyssey

    Learn More

    The LUME Melbourne

    Learn More

    CyberPunk

    Learn More

    The LUME Melbourne

    Learn More

    What Our Partners Say About Us

    A client logo board image with a five star rating

    For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!

    Five-star review badge icon

    - Marcus Garrett, Learning Solutions at RMIT Online

    TRBSA's client logo for 77's logo board

    77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.

    Five-star review badge icon

    - Susan Gallina, Communications & Media

    77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.

    Five-star review badge icon

    - Colleen Hegarty, C.E.O.

    Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.

    Five-star review badge icon

    - Steph Murphy, Director of Lesson Plans

    Five-star customer rating icon

    77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.

    Five-star review badge icon

    - Lisa Cohen, CEO at Code Safe Distributors

    Big Plans Logo

    Great Team at 77! Looking forward to working with them again in the future.

    Five-star review badge icon

    - Dario Guerreiro, Founder at Big Plans Melbourne

    Agent Creative logo in client showcase

    77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.

    Five-star review badge icon

    - Andrew Gill, Managing Director at Agent Creative

    Argent Cashflow logo featured in client list

    Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!

    Five-star review badge icon

    - Kaye Trewartha, Happy Founder at Argent Cashflow

    Attention Experts Logo

    Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.

    Five-star review badge icon

    - George Hawwa, Growth Director at Attention Experts

    DJ's client logo for 77's logo board

    Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.

    Five-star review badge icon

    - Ashlee Watson, Corporate Comms at David Jones