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2D Animation.

2D Animation will bring your most wild dreams to life.

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Engaging Stories, Rigged Characters & Custom Scenes

People don’t just remember stories—they connect with them. But getting your message across in a relatable, visually compelling way can be a challenge. Live-action videos require actors, locations, and big budgets, while text-based content struggles to hold attention in a fast-scrolling world.

That’s where 2D animation shines. With rigged characters, expressive motion, and fully custom-built scenes, we turn ideas into engaging, high-impact animated stories. Whether you’re crafting a brand explainer, educational content, or an internal training video, 2D animation keeps audiences watching and drives your message home.

You can check out more about our animated “explainer” videos and process here.

At 77 Productions, we specialise in high-quality 2D animation that is bold, creative, and effective.

Why you should work with 77 Productions

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We deliver

No missed deadlines. No flakey promises. Just consistent, reliable, top-tier work—on time, every time, without the stress.

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We care

We treat your brand like our own—every project is approached with heart, hustle, and high standards.

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We listen

We don't just take briefs—we dig deeper, ask smarter questions, and translate your goals into standout creative.

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We know

With decades of experience across industries, platforms, and formats, we know how to make your message matter.

Why choose 77 for 2D Animation

Fully Customisable to Fit Your Brand

Unlike stock visuals or live-action, 2D animation videos allow for completely tailored character designs, color palettes, and visual styles—ensuring every video looks and feels 100% like your brand.

Character Rigging for Natural Motion

A rigged character animation video ensures smooth, expressive movements that feel natural and engaging, rather than stiff or robotic. This makes storytelling more immersive and visually appealing.

Storytelling That Drives Engagement

Animated characters humanize your brand and make even complex topics relatable and entertaining. That’s why 2D character animation is perfect for explainer videos, product demos, and educational content.

More Affordable Than Live-Action Production

No need for actors, locations, or expensive sets. 2D animation videos provide a cinematic experience at a fraction of the cost, with unlimited creative possibilities.

Frequently Asked Questions

  • What is rigged character animation, and why does it matter?

    Rigged character animation uses a digital skeleton (rig) to create smooth, natural movement in 2D animation videos. This makes characters feel more expressive and lifelike, improving audience engagement.

    How long does it take to produce a 2D animation video?

    A 2D character animation video typically takes 4-6 weeks, depending on complexity. We also offer accelerated production options for urgent projects.

    Is 2D animation better than motion graphics or 3D animation?

    It depends on your goals! 2D animation videos are ideal for storytelling and character-driven content, while motion graphics work best for data-driven visuals. 3D animation offers a more immersive, high-end look but requires longer production times and bigger budgets.

    How much does a 2D animation video cost?

    Costs vary based on character complexity, scene detail, and length, but we offer flexible pricing options to fit different budgets. Contact us for a custom quote.

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    What Our Partners Say About Us

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    For those of you in Learning Design and looking for excellent video content production, the professionalism and excellence of 77 Productions was terrific. They have produced stirling results for our clients and were a pleasure to work with!

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    - Marcus Garrett, Learning Solutions at RMIT Online

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    77 team who delivered over and above our expectations in the creation of our video series. I don’t think I’ve ever worked on a project so well managed. Ant was clear, communicative and just a pleasure to work with. I would be very happy to recommend 77 Productions for any corporate video projects.

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    - Susan Gallina, Communications & Media

    77 produced a high-quality animations for our company, and we have been thoroughly impressed with the results. Their attention to detail, strategic planning, and seamless execution made the entire process smooth and professional . . . we would highly recommend their services.

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    - Colleen Hegarty, C.E.O.

    Been a great experience working with 77 Productions on demonstration vids for maths teaching. Been a collaborative effort on both sides and they have been extremely prompt and professional to get them right.

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    - Steph Murphy, Director of Lesson Plans

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    77 productions did a video for me for my product in 2017. It has been circulating through social media for the past eight years. I’ve had many reactions from the video that 77 productions did.

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    - Lisa Cohen, CEO at Code Safe Distributors

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    Great Team at 77! Looking forward to working with them again in the future.

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    - Dario Guerreiro, Founder at Big Plans Melbourne

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    77P are always a pleasure to collaborate with. The video quality is outstanding . They are great at developing a brief and understanding and enhancing a strategy. We have had the pleasure of working with them for over 5 years.

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    - Andrew Gill, Managing Director at Agent Creative

    Argent Cashflow logo featured in client list

    Impeccable work in a timely manner that we are delighted with. Right from the start the team were helpful and explained in very careful detail all the ways in which we could bring our vision to life! And the process was a lot of fun too!

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    - Kaye Trewartha, Happy Founder at Argent Cashflow

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    Worth every cent. It is conceptualising our service exactly, and has made a complex service into something that anyone can digest in 2 mins. I highly recommend 77 Productions for your next video or sound project.

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    - George Hawwa, Growth Director at Attention Experts

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    Gina and Ant from 77 have been great to work with – incredibly responsive and collaborative with a high quality output that expresses our brand.

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    - Ashlee Watson, Corporate Comms at David Jones