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Mediums (services)

 

Video production has many mediums in the same way fine art has acrylics, watercolours, charcoal and sculpture. Here is a list of our mediums (which can also be thought of as our services or techniques) along with high-level definitions and examples.


 

Live Action

Live action refers to videos featuring real people, places, and objects, typically recorded with cameras. These videos can encompass anything from interviews and documentaries to narrative films and vlogs. They capture real-life scenarios.

Motion Graphics

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2D Animation

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3D Animation

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3D Augmented

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Mixed Media

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2D Animation

77 Productions is an experienced animation studio that specialises in adding the colour to your communications, or bringing an infographic to life, with just a little bit of 2D animation. We use this dynamic medium to convey your message and brand in an exciting, different, and creative way.

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3D Animation

Working in the coolest animation studio Melbourne has to offer, our team of animation ninjas create engaging and effective 3D animation that helps you communicate on a whole new level. We work with you to create flawless digital 3D animation that not only gets the point across clearly, but looks epic while doing so.

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Broadcast Design/Graphics

Make an impact quickly and effectively, with the broadcast design and graphics from 77 Productions. We can create a dynamic and engaging broadcast graphics that capture the attention of viewers.


Colour Correction and Grading

Balance out an overexposed shot, or help create a distinct mood with the colour correction and colour grading team at 77 Productions. By subtly altering the contrast and tone of the footage, our colourist enhances the video, to make it look stunning, and best tell your story.


Corporate and Business Videos

Draw your audience in with 77 Productions’ corporate video production capabilities. Whether you’re presenting company updates to stakeholders, or internal communications with employees, great quality video can deliver your intended message in an exciting and engaging medium.

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Data Wrangling/ Management

As experts in data management, 77 Productions ensures nothing gets lost or corrupted in the transfer of raw footage to the editor. We make sure to keep a close eye on every copy of your video and use our data wrangling skills to keep it all safe and sound.


Event Videos

Make a splash with your next product launch with a dedicated 77 Productions’ event video. Integrated with other social media and marketing campaigns or as a stand alone, event video production is the perfect way to showcase your business.


Explainer Videos

An explainer video is a quick and easy way for a viewer to understand a product or process, while keeping them engaged and entertained. 77 Productions creates effective explainer videos that utilise infographics, animation, and audio cues, to create seamless videos that are straightforward and simple to understand.

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Logo/Title Animation

Bring your boring old logo to life, or add some animation to your titles, with 77 Productions. Our awesome animators can do more than just spin it around or flip it inside-out - we give it a life of its own.


Marketing Videos

Spread the word about your business with the help of 77 Productions. With a strategic marketing background, our crew are experts in creating video marketing that integrate marketing concepts and principles throughout the video production process. This helps those videos grab the attention of viewers and converts that into measurable results.

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Mixed Media

Mixed Media is the art of seamlessly blending different video elements to create a dynamic fusion of creativity. It's where boundaries blur, and imagination takes flight. Imagine the magic of 2D animation breathing life into a live-action video. Imagine the seamless integration of live-action footage into a mesmerising 3D world!

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Motion Graphics

Shake things up or turn them around with the help of 77 Productions’ motion graphics. When putting things into motion, design is crucial, but who cares about how pretty it is if it doesn’t actually work? We put function before form, making sure your motion graphics work the way they’re supposed to before we pretty them up. At the end of the day you get something both beautiful and practical.

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Motion Tracking

Add visual effects onto something that’s moving at speed with 77 Productions’ motion graphics. Perfect for adding in your brand or logo after the fact, our team goes through the footage frame-by-frame to make it look as seamless as if it was really there in the first place.

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Rotosoping

For animation that closely mirrors life, you can’t do much better than rotoscoping, and when it comes to rotoscoping, you can’t do any better than 77 Productions. With years of experience up their sleeves, our team can transform your every move into rotoscope animation.


Social/Youtube Videos

Extend your online presence with 77 Production’s social and youtube marketing capabilities. With extensive experience on YouTube, Instagram, Facebook, and other social media sites, we have the expertise to create highly engaging content, to help your business reach a massive audience of potential users.

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Sound Design and Mixing

Take your footage to the next level with customised sound design and sound mixing created by a team of specialists you trust. At 77 Productions, we go above and beyond to deliver the best quality audio post production, that enhances your content without distracting. Instead, it adds depth and cohesion to the narrative you have created.

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Storyboarding

Breathe life into your ideas for the first time with the storyboarding experts at 77 Productions. Helping to augment and expand the scriptwriting process, we can help you put your thoughts into words and imagine the way the video is going to look.


Subtitling/CC

Make your content accessible to the hearing impaired or those people who put videos on mute, with closed captions. Our team at 77 Productions creates subtitles that match everything you say word-for-word, while capturing the essence of the tone, to ensure nothing’s ever lost in translation.

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Testimonial Videos

Grow your online presence, and increase your credibility with the help of video testimonials by 77 Productions. A well-crafted testimonial video can add an air of authority and reinforce values such as integrity, reliability and honesty.

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Training/Education Videos

Educate those around you with training videos from 77 Productions. Audience retention of information is much higher in video, and allows for consistent, repeatable and effective training. We do it all, from making internal corporate training videos that inspire and instruct, to creating external productions that inform far better than any long instruction manual ever could.

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TVC Video Production

Reach a large and diverse audience with professional tv commercials by 77 Productions. Our extensive marketing knowledge and expertise in creating dynamic and engaging video means we can create snappy and effective TVCs that audiences will remember.

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VFX

Make your work look more polished and sophisticated with a little bit of visual effects. From motion tracking to rotoscoping, at 77 Productions, we can do it all. Our team of specialists will work with you to seamlessly integrate VFX that helps to take your footage to the next level.

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